B2B MSDiscover software

Transparency

Affiliate disclosure

b2bmarketingsoftware.com is an independent guide to EU-headquartered, EU-hosted B2B marketing software. To keep the project sustainable, some of the outbound links to vendors are affiliate links.

What this means

  • When you click an outbound vendor link (e.g. "Visit vendor"), you may be routed through a tracking URL provided by the vendor or by an affiliate network.
  • If you then purchase or sign up, we may receive a one-time or recurring commission. The price you pay is identical to the price you would pay going to the vendor directly.
  • Affiliate links are technically marked with rel="sponsored nofollow", in line with Google's and the FTC's guidance on disclosed commercial relationships.

What it does not mean

  • Inclusion is not for sale. A vendor cannot pay to be listed, ranked higher, or described more favourably. Every tool in the catalog must meet the same criteria: EU headquarters, EU data residency, and documented compliance posture (ISO 27001, SOC 2 Type II, GDPR, TISAX, BSI C5, or equivalent).
  • Editorial control stays with us. Pros, cons, fit scores and category assignments are written based on public vendor documentation, not on commission rates.
  • Not every link is an affiliate link. Many vendors don't run a public affiliate program. Those links go straight to the vendor's site and we earn nothing.

How we decide what to include

  1. EU headquarters and EU/EEA data residency.
  2. At least one of: ISO 27001, SOC 2 Type II, TISAX, BSI C5, ISO 27018.
  3. A clear B2B marketing use case mapped to the See / Think / Do / Care framework.
  4. Active product with public documentation and pricing or a sales-led equivalent.

Questions or corrections

If you spot a vendor whose compliance posture has changed, or want to flag a missing disclosure, reach out via the about page. We update the catalog on a rolling basis.

Last updated: June 2026.