Insights
Frameworks, not vendor hype.
Operational strategy for modern B2B marketing teams — workflow thinking, AI tooling, and the European software ecosystem.
Compliance7 min read
ISO 27001 vs SOC 2 Type II vs TISAX — what B2B marketers actually need to ask vendors
Three certifications, three audiences, three reasons procurement will reject your tool. A plain-language guide for marketers selecting European software.
Read articleStrategy6 min read
Stop collecting tools. Start building commercial workflows.
Most B2B marketing teams own 30+ tools but can't describe a single end-to-end workflow. Here's why workflow thinking beats stack thinking.
Read articleEuropean Software8 min read
The European alternatives map for modern martech
GDPR posture, EU hosting, and digital sovereignty are now procurement requirements. Here are the credible European alternatives across the stack.
Read articleFrameworks5 min read
Mapping software to See / Think / Do / Care
A funnel-first lens on the marketing software market. Use this to scope new tooling decisions to the workflow you're trying to improve.
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