Frameworks5 min read·
Mapping software to See / Think / Do / Care
A funnel-first lens on the marketing software market. Use this to scope new tooling decisions to the workflow you're trying to improve.
See
Visitor identification, intent data, analytics, content platforms.
Think
Marketing automation, conversational marketing, sales intelligence.
Do
Sales sequencing, lifecycle messaging, deal acceleration.
Care
Onboarding (PLG), lifecycle, customer marketing.
Use the lens before reading a single vendor page. Most failed purchases happen because the buying team couldn't agree on the funnel stage being improved.